From COVID-19 Hobby to Thriving Business
It all started during the COVID-19 lockdown when Corey and James decided to brew beer for fun. Little did they know, their home-brewed batches would impress their friends and family enough to spark the idea of turning their hobby into a business. The leap from casual brewing to professional production required a serious conversation, but for Corey, who already had a long-standing career, the decision was facilitated by unwavering support from his beer-loving wife and encouraging family.
Shared Responsibility: The Backbone of Their Business
Running a craft brewery while maintaining other careers is no small feat. Both Corey and James share the workload equally, which has allowed them to build and develop a sound business relationship over the years. They’ve learned to make decisions where both parties have a say, and ensuring that a ‘hard no’ from one means reconsidering the plan, fostering an environment of mutual respect.
Crafting Unique Flavors and Business Models
As their products began gaining popularity, Corey and James found themselves in the unique position of contract brewing, allowing them to focus on recipe creation while letting professional facilities handle the production. This model has not only maximized their brewing capacity but also freed up their time to focus on other important aspects of the business like sales and marketing.
Brand Identity Through Artistic Expression
Full Geek Brew Lab’s beers stand out—thanks in part to creative can designs conceptualized by Corey’s brother-in-law. They propose whimsical concepts inspired by cultural icons like “Clockwork Orange” and bring them to life in bold, graphic designs. At a time when eye-catching branding is crucial to stand out on crowded store shelves, this attention to detail helps ensure that Full Geek’s products are instantly recognizable.
Tapping Into Community and Future Aspirations
Though they currently focus on distribution—having tripled production volumes thanks to outsourcing—Corey and James aspire to open their own taproom in the future. The dream is to create a space where people can enjoy themed nights and a strong community spirit, all while sipping on Full Geek brews. It’s a vision that aligns with their philosophy of making beer both a craft and a delightful social experience.
Industry Challenges and Triumphs
Despite market competition, the brewing community remains a supportive network—an aspect that Corey and James value deeply. They’ve found that fellow brewers are always willing to share insights, creating a vibrant and cooperative industry climate. This camaraderie is especially vital as they navigate financial complexities and production logistics.
Innovating With Every Pour
Their commitment to innovating and crafting unique beer experiences has resulted in successful lines like their “Box Set,” which offers a range of beers, each with distinct flavor notes and a fun twist, such as the fan-favorite “Sublime y Bastard.”
As Full Geek Brew Lab continues to expand and explore new possibilities, their story serves as a compelling reminder that great things happen when passion and flavor mix. So next time you’re in the beer aisle, look out for their iconic elemental labels—you might just find your new favorite brew!
For more updates and information, you can visit their website at fullgeekbrewlab.com or follow them on Instagram under FullGeekBrewLab. Cheers to Full Geek Brew Lab’s continued success and inventive spirit!